The questions got smaller, and the answers got better
In the first weeks of building Fiidbakk, we asked people broad questions about feedback. Everyone agreed feedback mattered. Almost nobody could tell us what happened after it arrived.
The useful conversations started when we stopped asking about feedback as a concept and asked people to open the place where feedback actually lived: a support inbox, a Slack channel, a spreadsheet, a Notion table, a pile of call notes.
That changed the product. We saw teams losing signal between the moment a customer said something and the moment a product decision was made. The problem was not collection. The problem was translation.
So our early roadmap shifted toward helping teams turn raw comments into clear themes, owners, and next steps without creating another place people had to maintain by hand.
